Writing

My favorite way to share the journey.

Writing is the medium I love most, and the one where I connect best. It's where I share what I'm learning and living, the insight and the honest in-between, with people walking a similar road. Two places I do it.

Two publications

Pick your room.

The personal one

The Key

Personal essays & culture · on Substack

The Key is where I pull every thread together. Personal stories on building a life and a business that are actually yours, the doubts and the decisions included, plus a running column on culture, place, and the astrology I read the world through. It's the most personal thing I make.

Read The Key
The professional one

The Architect

On building businesses · The Aligned Agency

The Architect is the build-it side, named for how I work: the structure under a business, the decisions that give it a foundation, the strategy that lets it grow on purpose. Writing for founders and operators who care how the thing is actually built.

Read The Architect Explore The Aligned Agency
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