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When it comes to building a successful brand, one of the most important things to consider is brand positioning. Brand positioning is the process of identifying and communicating the unique value that a brand offers
Defining your business is an important first step in creating a comprehensive and effective business plan. A business plan is a document that outlines the goals, strategies, and action plan for your business. It includes
As a business consultant, I often work with early stage entrepreneurs and businesses looking to scale up. One of the most important tools in my toolkit is the business plan. What is a business plan?
To run a successful business, you need to learn about your customers, your competitors and your industry. Personally, I love research. Maybe it’s the sociology nerd in me, but there’s so much credible information out
Just writing that title gave me pre-anxiety about what people will think, but Nikki, doesn’t that go against everything you teach? Actually…it doesn’t. Let me explain. The mantra I’ve held, “do what you love”, has
In our digital world of online shopping, emerging brands, and competitive markets, it can be easy to dismiss your own business idea, no matter how passionate or skilful you are. But have you ever thought
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