Nikki, Author at Nikki Crowell

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Implement Purpose-Driven Marketing: The ROI-Boosting Strategy You Need

Consumers today crave more than just products or services. They connect with brands that stand for something bigger, brands with a purpose that aligns with their values. This shift opens a golden opportunity for businesses to differentiate themselves and build deeper connections with their audience. But how do you harness the power of purpose to […]

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Story: The Secret Ingredient to Authentic Marketing

Marketing, The Aligned Agency / Nikki

In the noisy world of marketing, where every brand is vying for attention, what truly cuts through the clutter? What makes a brand go from forgettable to unforgettable, from fleeting glance to lasting impression? The answer, whispered on the wind amidst the roar of algorithms and ad campaigns, is a simple one: story. It’s not

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From Luxury to Liberation: The Soul-Aligned Revolution

Personal Development & Spirituality / Nikki

In a world awash with buzzwords, there’s one term that’s sparking a transformation in both personal and business spheres, and it’s a term I’ve proudly coined: “aligned luxury.” It’s not just a phrase; it’s a mindset, a lifestyle, and a force that’s reshaping the way we live, work, and thrive. So, what exactly is aligned

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Why Brand Positioning Matters for Small Business & Start-Ups

Branding, Holistic Business Growth, The Aligned Agency / Nikki

When it comes to building a successful brand, one of the most important things to consider is brand positioning. Brand positioning is the process of identifying and communicating the unique value that a brand offers to its target market. It’s what sets a brand apart from its competitors and makes it stand out in the

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Creating a Successful Business Plan: Step 1 – Defining Your Business

Holistic Business Growth, The Aligned Agency / Nikki

Defining your business is an important first step in creating a comprehensive and effective business plan. A business plan is a document that outlines the goals, strategies, and action plan for your business. It includes details such as the products or services you will offer, your target market, financial projections, and marketing and sales strategies.

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The Ultimate Business Plan Guide for 2023

Holistic Business Growth, Operations, The Aligned Agency / Nikki

As a business consultant, I often work with early stage entrepreneurs and businesses looking to scale up. One of the most important tools in my toolkit is the business plan. What is a business plan? A business plan is a document that outlines the goals, strategies, and action plan for your business. It includes details

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The Big 3: The Astrological Secret Sauce to Better Business

Spiritual Growth & Self-Discovery / Nikki

When we ask each other about our Zodiac signs, the answer we typically give is actually only one piece of your entire astrological pie. The signs we are usually talking about are our Sun signs. But there is a whole slew of other astrological placements that have a major influence on your life. Of all

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How To Honor Your Creativity and Find Your Inner Voice

Podcast Transcripts / Nikki

Yes! We are back after a mini hiatus and I am so excited about it! In this episode, I talk about why it’s so important to honor your creativity and how it correlates to finding your voice as a change-maker and leader. We’ll also talk about how being a plant mom taught me how to

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How Crystals Catalyzed My Spiritual Journey

Spiritual Growth & Self-Discovery / Nikki

I’ve been attracted to crystals since I was a little girl. They fascinated me, not only because of their obvious beauty, but because of how they made me feel. One day, I found myself in a little, mystical crystal shop after a difficult time in my life. I picked one up and felt its power. Suddenly, I had remembered what I had thought I’d forgotten.

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Branding 101: Why You Need to Focus On Your Branding, Especially in Online Business

Podcast Transcripts / Nikki

In the online business world, the buzzword of the year has been “Branding”–but what does it actually entail? And do you really need it? Join me as I explain what it is and why you need it, along with action steps at the end of the episode to audit your current brand and how to

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Nikki